Hello welcome to Faith Fueled Performance!

You are probably wondering where the idea for this brand, which faithfully follows the word of God, originally came from. Well, let us share the heartfelt story behind it! On January 5th, 2025, at Stepping Stones Church, our founder Ethan Cowan and his now wife, Shelby Cowan, were attending church together. It was a special day because on that very day, Ethan made the life-changing decision to give his life to Christ. This moment was incredibly significant not only for Ethan but also for Shelby, as they had spent a long time attending church before Ethan truly found Jesus and embraced his faith.

When Ethan found Christ, something profound and transformative changed within him. He experienced a deep awakening that reshaped his purpose and desire in life. From that moment on, he felt compelled to follow Christ wholeheartedly and to lead others to Him in a way that few have attempted before.

Ethan understood that his journey would be unique and challenging, yet he embraced it fully. He knew he was not going to be the only Christian car brand in the market, but that did not deter him. Instead, it motivated him to focus on making a genuine difference through his work and faith.

His vision was clear: to create an impact that would meet the needs of others, just as God’s grace had met his own needs in ways he hadn’t realized until he found Christ. This mission became the driving force behind all that he did.

By living and leading with intention and faith, Ethan hoped to become the difference that someone truly needed, offering more than just a product, but a testament of hope and purpose through his brand.